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o Create a clear goal. Too many bloggers plunge into guest posting without having specific goals in mind. The excitement of getting a byline on an elite website may get in the way of their other business goals. That’s why it’s important to set goals before diving in. Setting a clear goal will allow you to maximize the potential of guest posting and maximize your return on investment. For example, if you’re looking to improve your website’s SEO, you’ll want to identify your target audience.
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