On page SEO is crucial for ranking highly, but if you don’t optimize your off-page content, your off-page efforts will be useless. Off-page SEO strategies work hand-in-hand with on-page SEO, giving search engines an overall view of your brand. By optimizing your off-page content, you’ll be setting yourself up for success. But how can you get the best results from both?
First, you need to understand what on-page and off-page SEO are. The two types of SEO are different, but both are essential for getting good rankings. On-page SEO is the foundation of off-page SEO, and it’s the most straightforward type of search engine optimization. Off-page SEO involves gaining links from other sites, which act as votes of confidence for your domain. The more votes you have, the higher your chances of being listed in search results. Off-page SEO requires more effort, but it’s important.
On-page SEO is more critical for newly-launched sites, where content and navigation are the main factors. By optimizing these elements, your pages and sites will be easily indexed by search engine robots. This makes them easier to navigate and rank for high-quality keywords. This is also easier to do if your content is stellar, and there’s low competition. But if you’re competing for competitive keywords, you need a higher domain authority. In addition, popular sites have a higher likelihood of ranking higher in search results.
Off-page SEO also involves link building. Links from low-quality, unrelated sites will do more harm than good. Aim for high-quality links, which should come from sites with high domain authority (DA) and naturally acquired. Also, link from high-ranking popular sites will send a trust-flow to your site. It also boosts your website’s visibility in organic search results. There are a few things to keep in mind before starting your off-page SEO strategy.