A recent report by The Economic Times has highlighted the hottest rivals of Netflix in India. These include Hotstar, Clean Slate Filmz, Disney+, Amazon Prime Video and more.
Amazon Prime Video
Amazon Prime Video is arguably the hottest rival to Netflix in India. Both services offer a wide selection of original content and some quality movies. The big difference lies in the number of subscribers.
Netflix has over 200 million subscribers around the world, making it the world’s biggest streaming service. But, it also has a small advantage over Prime Video in its content. Its catalogue includes nearly 4,000 films and over 1,500 television shows.
The service is also known for its aggressive push toward original content. It has invested billions of dollars in personalization and engagement tactics. Like its rival, it offers top-of-the-line surround sound. But its user interface can be a bit tricky to navigate.
Fortunately, its new interface is on the way. It will include a character guide, which is a fancy way of showing what’s on the screen. Also, it will include gamification elements that take engagement cues to the next level. In addition, Amazon Prime Video sends out personalized recommendations. While it’s not as aggressive as Netflix’s marketing campaigns, it still provides some value.
Clean Slate Filmz
Clean Slate Films is a name to watch in the content business. The company was founded in 2012 and has since forged a name for itself in localised content. Some of its most popular offerings include NH10 and Paatal Lok. The company is also notable for its edgy and stylish marketing campaigns. Its latest high-flyer focuses on a sexy lass who happens to have an equally sexy male mate.
In a recent survey, the company had over 50 million subscribers. To put that number in perspective, Amazon Prime Video had 22.3 million customers in the aforementioned hemisphere. Despite that, the company isn’t exactly a lock for the top slot. Fortunately, the company has a game plan that includes content aggregators and a slew of newbies.
Disney+
Netflix and Disney+ are two of the biggest competitors in the streaming wars. Both have a wide variety of content. Besides the two companies offering their own original shows, they also have a massive catalog of older movies and television shows.
Netflix is currently the world’s largest subscription video service. It has 201 million subscribers as of September 2020. The company spends billions of dollars each year on marketing and technology infrastructure. This makes it easy to navigate and watch content on any device.
The other major competitor is Amazon Prime Video. Amazon has a 45 percent share of the market due to its bundled Prime service. Unlike Netflix, Amazon has spent a lot of money on attracting users.
In addition to providing a wide variety of content, Disney has an impressive slate of originals. This includes new Marvel series such as The Falcon and The Winter Soldier. Plus, there will be spin-offs from the Star Wars and Moana franchises. There are also live action book adaptations and reality shows from the stars of the Marvel Universe.
Hotstar
In the last few years, there have been many new streaming services launched in India. These include services from the likes of Hotstar, Zee5, ErosNow, and even the likes of Sony Liv and Spuul. The competition is expected to get tougher in the near future, especially as the country’s market continues to expand.
Netflix has a library of TV shows, movies, and original content. While it does not have as many subscribers as it does in the US, it has a solid foothold in the Indian market.
In addition to its library of Hollywood movies and TV series, Netflix also has a large collection of Bollywood movies. In fact, it has invested more than $400 million in Hindi-language films and shows. It has more than 30 Hindi-language shows in its repertoire.
Remarks
However, there are many other rivals launching in the Indian market. Some of these include Amazon Prime Video, which has an extensive library of movies and shows. It also offers original shows and Prime Music.
