There’s a reason they say, “you can’t judge a book by its cover.” The same is valid for products. A great product can be entirely ruined by an ugly or unprofessional label. Conversely, a mediocre product can be saved by an amazing label. So if you’re looking to create the best possible first impression for your products, it’s essential to focus on your custom labels. Here are six ways to do just that!
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1. Start by understanding your customer
Make sure that you are designing product labels that match the values and sensibilities of your target audience. If you’re targeting a younger crowd, make sure to use modern fonts, colors and images. On the other hand, if you’re targeting more mature customers, opt for fonts and images that feel traditional and classic.
2. Simplify the design as much as possible
Remember, less is more when it comes to product labels. Keep your label design clean and simple in order to make sure that all of your important information (like ingredients, allergens, etc.) can be seen clearly from a distance. Avoid using too many colors or fonts, and make sure that all of your text is legible.
3. Use typography to create hierarchy
No matter if you need gin labels or labels for jars, make sure that you are using different sizes and styles of font in order to help guide the customer’s eye around the label. The simplest way to do this is by creating a clear visual hierarchy – with larger, bolder fonts for the most important information, and smaller, subtler fonts for less essential data.
4. Limit the number of colors used
Keeping your label design clean is also about using only a few different colors. Too many colors can result in an overwhelming or garish look, so it’s best to stick to no more than three or four. This is especially essential if you are working with an effect material like holographic or clear labels.
5. Make sure text is legible from a distance
Even when limiting colors, it’s important to make sure that all the text on your label can be read easily, even from a distance. This means using only high-contrast colors and avoiding overly thin font styles.
6. Use images and icons sparingly
Images and icons can help to break up a label’s text and make it more visually appealing. However, too many images or icons can feel busy and confusing – so it’s best to use them sparingly.
Now that you know how to optimize your product labels for the best shelf presence, it’s time to get creative and start designing! Use these tips as a starting point, and experiment with different fonts, colors and images to create labels that are unique and eye-catching. Remember, the most important thing is to make sure that all of the information on your label is legible from a distance. So get started today and see how your products can benefit from professionally designed labels.
